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american craft

for me, this week's theme was all about "craft". wednesday night i attended the re-launch party for american craft magazine, followed by dinner at craftbar and then a lecture last night with rena tom and amy shaw at the american craft council library. former dwell editor andrew wagner is the new editor-in-chief of american craft magazine and has given the book a complete overhaul. i've spend the last two days pouring through the pages being pretty blown away by not only the gorgeous stories on artists and their studios but the little details like font choice, new page layouts (some of which reminded me of dwell) and their experimentation with cover flaps (when you turn the flap over, rather than an ad, there's a beautiful photo of the cover artist's work with a brief description and teaser for the story inside). some people at the party mentioned having an issue with the international craft coverage inside and the fact that a french artist (the incredible nathalie lete) graces the cover but ultimately after reading through it i agreed with andrew who said, "we're taken with all of the energy emanating from makers in the united states and abroad. w wanted to capture as much of that as possible." there is plenty to see and some truly goregous photography inside so if you're near a bookstore i highly suggest picking up a copy. and definitely check out the story on nathalie lete's work and home- you'll love it. [guide to mirrors next!]



Blogger Lena said...

i'm really looking forward to seeing this issue! is it on newsstands yet?

12:36 PM  
Blogger design*sponge said...


i'm not sure! subscribers got theirs last week so i'm assuming it should be out any day now :)


12:55 PM  
Blogger ColleenBaran said...

Ah, brilliant- I've been super curious about this.

And such delightful events!

2:46 AM  
Blogger Ana said...

I'm going to have to pick this up, I love the pics you posted!

5:38 PM  
Blogger catia said...

Nathalie Lete is amazing! I love her work.

4:21 PM  
Blogger D Balogh said...

Been discussing this redesign with my girlfriend, and we both decided the design doesn't fit the content, or maybe now the content doesn't fit anymore either. They had a level of sophistication with the previous design and typeface choice that is now completely lost.

I will say layout-wise it's well-crafted, but the headline font and new logo just don't do it for me. If I remember correctly they used Scala Sans for the previous logo, and though the kerning was atrocious, with a little refinement it fit the level of artistry within. Now it feels 'crafty,' and the big pic of an artist on the cover with a half-flap??!! No good.

2:59 PM  

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