elseware is a brooklyn based industrial design collective that makes one heck of a cool tiling system. if you're like me and positively loathe those weird suction cup things that you have to use to stick anything to a tile bathroom, you'll get why this is so great. janet villano designed a really cool tiling system called massa that is comprised of tiles that each have a different accesory built into them. you can have a built in bud vase, soap dish, hook, towel holder, toothbrush holder or sling shelf. it's a pretty cool idea. of course you'll need to be able to tile a section of your bathroom, but if you are- oohwee is this a cool idea. click here for more info on janet's massa system and here for more info on the goods from elseware.